Pelemix Ltd. and Sun Gro Horticulture Ltd. Announce Strategic Distribution Partnership Covering Europe, the Middle East, Africa, and Asi

Pelemix has signed a strategic distribution agreement with Sun Gro Horticulture, one of North America’s leading suppliers of growing media. Under this partnership, the company will distribute Sun Gro’s peat moss products and peat-based mixes across Europe, the Middle East, Africa, and Asia, thereby expanding its portfolio of high-end professional substrates.

“This collaboration marks an important milestone in our vision to offer diversified premium substrate solutions under one roof,” said Tomer Koren, VP Global Sales & Marketing at Pelemix. “By adding peat moss and peat-based mixes from an international, cutting-edge supplier to our portfolio, we can better serve our customers by offering them a one-stop shop for high-quality products.”

“We are very excited to partner with Pelemix, a trusted leader outside the Americas,” said Stephen Markert, VP of Sales at Sun Gro Horticulture. “Pelemix’s extensive international presence will enable Sun Gro’s products to enter new markets with strong local support.”

The alliance brings together the complementary strengths of both companies: Pelemix’s global reach and expertise in coco coir solutions, combined with Sun Gro’s reputation for producing high-quality peat moss and growing mixes, creating new opportunities for growers worldwide to access a comprehensive range of professional-grade substrates.